PRESENTING Bb's NEW STRAIGHT LINE...

Beauty is now carrying Bumble&bumble's new Straight Line, and can't wait to offer them to you.  Designed to smooth, reduce frizz, and add straightening management to your hair, you'll love what STRAIGHT can do for you.



straight shampoo

New! This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.

The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat.  It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, followed by Straight Conditioner.

How: Wet Hair, lather well and rinse thoroughly.  Follow with Straight Conditioner.



straight conditioner

New! A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture.  Adds shine and encourages body and movement.

The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat.  It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, after using Straight Shampoo.

How: After cleansing with Straight Shampoo, smooth evenly through hair and let sit a minute or two.  Rinse.  Follow with Straight Blow Dry for smooth heat-styling.



straight blow dry

New! A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more manageable with every use.

The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat.  It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.

How: To style straight, work evenly through damp hair and blow dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend.  For pin straight styles, finish with a flat iron.

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