BEAUTY styles this year's Holiday Lights Festival!

Beauty was on hand this year to bring in the holiday season at Downtown's Holiday Lights Festival!  Beauty staff were on hand to style the individual models waling in the winter fashion runway show, as well as hand out goodies to those in attendance.  It was a wonderful night of music, fashion, and of course the magnificent downtown tree lighting. 


Nomad World Pub has teamed up with Beauty to raise money for Prostate and Testicular cancer.  Men are growing out their mustaches the whole month of  "Movember".  The Beauty girls shaved the men squeaky clean on Oct 31st to have them ready for the Nov 1st start date.

If you would like more info or want to donate please visit or  If you would rather give in person we will have donation jars at Beauty (1633 N Farwell. 414-276-5054) Plus if you book a service with Nicky Relwolinski or Shenna Barette, they will offer $5 off their service if you make a donation upon checkout. If you would like to join our team, The Milwaukee Mo's, sign up at Thank you and have a wonderful Movember!

Beauty's Thomas Dewing interviewed for Florida's Sun Sentinel...

Hey Everyone,

Our own Thomas Dewing was recently interviewed by South Florida's paper, The Sun Sentinel, on the direction men's hair will be moving in the near future.  Below is an excerpt.

"We're getting away from that Jonas Brothers, Justin Bieber haircut," said Thomas Dewing, the Goldwell North America guest artist who recently led a men's hair master class in Pompano Beach. "We're moving away from metrosexual to retrosexual. It's more like a modern variation of a pompadour or a classic taper. It's cleaner and more masculine."

Dewing, who works at the Beauty salon in Milwaukee, says men's hairstyles this fall and winter will reflect the classic shapes last seen on the likes of James Dean and Cary Grant.

"The archetypal male is more in the forefront. Jon Hamm is a perfect example of that, also George Clooney and Robert Pattinson with his new haircut. [Pattinson] is doing 'Water For Elephants' with Reese Witherspoon so he has period hair, but then just by shifting the styling product he makes it modern."

To read more click on the link: